Product Strategy
Launch existing products onto social, or develop new ones designed specifically for it.
How it works
Product Strategy is two-fold. First, we take your existing products and build the launch plan that makes them unmissable on social, from creator seeding to live selling events to paid amplification. Second, we sit down with your team and use our advanced data, trend-spotting tools, and platform expertise to help you develop products that are designed specifically for social from the ground up.
What we deliver
- Social commerce launch strategy for existing products across all platforms
- Pre-launch hype campaigns with teaser content and creator partnerships
- Launch day live selling events with dedicated hosts and production
- Trend analysis using advanced data tools to spot product opportunities
- Product concept validation through social listening and audience insights
- Packaging and positioning consultation optimised for on-camera and unboxing appeal
- Go-to-market strategy combining organic, paid, and live selling
Moments that mattered.
Real results from real campaigns.
ManiLife Moments
50 Creators
Launch ManiLife’s limited-edition product on TikTok Shop and create a high-impact social commerce moment that would drive rapid sell-through without relying on paid ads.
2 days
Full Sell-Out
£0
Paid Spend
800K+
Total Views
3.2%
CTR
Bezzie Moments
Launch a product and brand completely for socials — tapping into trends, creators, live selling, website, Shopify, Amazon and making it culturally relevant to the kids space. Partnered with major influencer Lydia (900K+ followers) to face the brand.
#1
Best Selling
59M+
TikTok Views
70K+
Followers
5K+
Orders
Proper Snacks Moments
300+ Creators
Launch the UK's biggest snack brand onto TikTok Shop with their core range — driving mass awareness and instant sales impact.
600+
Orders
500K+
Views
4.9/5
Rating
Ready to create your
product strategy moment?
Book a call and let's build a bespoke strategy for your brand.