Product Strategy

How it works

Product Strategy is two-fold. First, we take your existing products and build the launch plan that makes them unmissable on social, from creator seeding to live selling events to paid amplification. Second, we sit down with your team and use our advanced data, trend-spotting tools, and platform expertise to help you develop products that are designed specifically for social from the ground up.

What we deliver

• Social commerce launch strategy for existing products across all platforms
• Pre-launch hype campaigns with teaser content and creator partnerships
• Launch day live selling events with dedicated hosts and production
• Trend analysis using advanced data tools to spot product opportunities
• Product concept validation through social listening and audience insights
• Packaging and positioning consultation optimised for on-camera and unboxing appeal
• Go-to-market strategy combining organic, paid, and live selling