Case Study — TikTok Shop Launch
ManiLife
50 Creators
How we launched a limited edition product on TikTok Shop with £0 paid spend and sold out in 2 days.
800K+
Total Views
Across affiliate + organic content
2 Days
Full Sell-Out
Complete product sell-out
£0
Paid Spend
100% organic & affiliate driven
3.2%
CTR
Across the 2-day launch window
540K+
Viral Views
Founder-led content
The Content
Built for TikTok.
Powered by creators.
@whatsgigidoing
Affiliate Creator
@whatkomalcreates
Affiliate Creator
@wellnessmum7
Affiliate Creator
@violethepilot
Affiliate Creator
@the.em.edit
Affiliate Creator
@raheem_reviews
Affiliate Creator
The Brief
Launch a product
nobody expected.
ManiLife, the premium peanut butter brand, came to BeaSocial with a bold ambition: launch their limited edition Hot Choc Peanut Butter exclusively through TikTok Shop — with zero paid media budget.
The product was a collaboration with Knoops, available only on TikTok. The challenge was clear: drive awareness, build hype, and convert — all through organic and affiliate creator content alone.
Our Strategy
Creator-led, community-powered,
zero paid spend.
Founder-Led Viral Content
We activated ManiLife's founder to create authentic, behind-the-scenes content that told the story of the collaboration. This single piece of content drove 540K+ views organically.
Affiliate Creator Network
We activated our network of food and lifestyle creators to produce TikTok-native content — unboxings, taste tests, and recipe videos — all linked directly to TikTok Shop for seamless purchase.
Scarcity & Urgency
By positioning the product as limited edition and TikTok-exclusive, we created natural urgency. The community drove word-of-mouth that no paid campaign could replicate.
The Results
Sold out in 2 days.
£0 paid spend.
Full Sell-Out in 2 Days
The limited edition Hot Choc Peanut Butter sold out completely within 48 hours of launch, driven entirely by organic and affiliate content.
£0 Paid Media Spend
Every view, click, and conversion was earned — not bought. A testament to the power of authentic creator content and community.
800K+ Total Views
Across affiliate and organic content, the campaign generated over 800,000 views in the 2-day launch window.
3.2% Click-Through Rate
The campaign achieved a 3.2% CTR across the launch window — well above TikTok Shop benchmarks for organic content.
Headline stat
540K+
views on founder-led viral content alone
Want results like
ManiLife?
Book a call and let us create your breakthrough moment on TikTok Shop.