Case Study, Product Launch & TikTok Shop
Bezzie
How we launched Bezzie from scratch and built it into the #1 best selling product in the toy category, partnering with major influencer Lydia (900K+ followers) and scaling to 59M+ TikTok views in just 2 months.
#1
Best Selling
Toy category in 2 months
59M+
TikTok Views
Including multiple 1M+ viral videos
70K+
New Followers
In just 2 months
5K+
Orders
TikTok Shop in first 3 months
The Content
Slime meets social.
Kids culture on TikTok.
From LIVE selling 5 times a week to viral creator content, every piece was designed to make Bezzie the must-have toy brand on TikTok Shop.
LIVE Selling
TikTok LIVE
Creator Content
TikTok Creator
The Goal
Launch a brand from scratch.
Own the kids space.
Bezzie needed to launch a product and brand completely for socials, tapping into trends, creators, live selling, website, Shopify, Amazon and making it culturally relevant to the kids space.
We partnered with major influencer Lydia (900K+ followers on TikTok) to face the brand, building Bezzie into a recognisable name across the toy category through creator-led content and LIVE selling.
Our Strategy
Influencer-led, LIVE-powered,
product-first brand.
Major Influencer Partnership
We partnered with Lydia (900K+ TikTok followers) as the face of Bezzie, building instant credibility and reach in the kids and toy space through authentic, creator-led content.
5x Weekly LIVE Selling
We ran live streams 5 times a week with different themes and presenters, supported by a core group of creators, turning every stream into a high-energy shopping moment.
Product-First Content
We launched products specifically designed for before-and-after DIY content, clear visuals, easy to demonstrate, bright branding that stands out on the For You Page.
The Results
#1 best selling toy. 59M+ views.
Built from zero.
#1 Best Selling Product
Became the #1 best selling product in the toy category in just 2 months, proving the power of a creator-led, LIVE-first launch strategy.
59M+ TikTok Views
Generated over 59 million TikTok views including multiple viral videos with 1M+ views each, flooding the platform with Bezzie content.
70,000+ New Followers in 2 Months
Built a community of over 70,000 followers in just 2 months through consistent LIVE selling and creator content.
5,000+ Orders in 3 Months
Drove over 5,000 orders on TikTok Shop in the first 3 months, with 23,000 people tuning into a single live stream.
Headline stat
#1
best selling product in toy category
Want results like
Bezzie?
Book a call and let us launch your brand on TikTok Shop with creator-led content and LIVE selling.