Case Study — Product Launch & TikTok Shop
Bezzie
How we launched Bezzie from scratch and built it into the #1 best selling product in the toy category — partnering with major influencer Lydia (900K+ followers) and scaling to 59M+ TikTok views in just 2 months.
#1
Best Selling
Toy category in 2 months
59M+
TikTok Views
Including multiple 1M+ viral videos
70K+
New Followers
In just 2 months
5K+
Orders
TikTok Shop in first 3 months
The Content
Slime meets social.
Kids culture on TikTok.
From LIVE selling 5 times a week to viral creator content, every piece was designed to make Bezzie the must-have toy brand on TikTok Shop.
LIVE Selling
TikTok LIVE
Creator Content
TikTok Creator
The Goal
Launch a brand from scratch.
Own the kids space.
Bezzie needed to launch a product and brand completely for socials — tapping into trends, creators, live selling, website, Shopify, Amazon and making it culturally relevant to the kids space.
We partnered with major influencer Lydia (900K+ followers on TikTok) to face the brand, building Bezzie into a recognisable name across the toy category through creator-led content and LIVE selling.
Our Strategy
Influencer-led, LIVE-powered,
product-first brand.
Major Influencer Partnership
We partnered with Lydia (900K+ TikTok followers) as the face of Bezzie, building instant credibility and reach in the kids and toy space through authentic, creator-led content.
5x Weekly LIVE Selling
We ran live streams 5 times a week with different themes and presenters, supported by a core group of creators — turning every stream into a high-energy shopping moment.
Product-First Content
We launched products specifically designed for before-and-after DIY content — clear visuals, easy to demonstrate, bright branding that stands out on the For You Page.
The Results
#1 best selling toy. 59M+ views.
Built from zero.
#1 Best Selling Product
Became the #1 best selling product in the toy category in just 2 months — proving the power of a creator-led, LIVE-first launch strategy.
59M+ TikTok Views
Generated over 59 million TikTok views including multiple viral videos with 1M+ views each, flooding the platform with Bezzie content.
70,000+ New Followers in 2 Months
Built a community of over 70,000 followers in just 2 months through consistent LIVE selling and creator content.
5,000+ Orders in 3 Months
Drove over 5,000 orders on TikTok Shop in the first 3 months, with 23,000 people tuning into a single live stream.
Headline stat
#1
best selling product in toy category
Want results like
Bezzie?
Book a call and let us launch your brand on TikTok Shop with creator-led content and LIVE selling.