How it works
Running paid media on TikTok Shop is not the same job as running Meta campaigns. The winning creative is creator content that has already proved itself organically, the buying happens inside the app, and GMV Max rewards accounts that feed it clean conversion data. We run TikTok ads against GMV, not impressions. That means amplifying the videos and LIVE sessions that are already converting, holding spend behind proven SKUs, and reporting paid as a share of total shop revenue rather than as a channel that reports on itself.
What we deliver
- GMV Max campaign strategy, setup and daily management
- Product Shopping Ads and Video Shopping Ads built around proven SKUs
- Spark Ads amplifying creator content that is already converting organically
- LIVE ads driving concurrent viewers into active broadcasts
- Creative testing against hooks, offers and formats, not just audiences
- Budget allocation across shop, creator and LIVE objectives
- Daily optimisation on ROAS, CPA and blended GMV contribution
- Reporting that shows paid contribution to total shop revenue
Common questions
The things brands ask us most before getting started.
GMV Max is TikTok's automated campaign type for Shop sellers. It takes your products and creative and optimises delivery towards gross merchandise value rather than clicks or impressions. It performs best on accounts feeding it clean conversion data and a supply of proven creator content to draw from.
The buying happens inside the app rather than on your website, the best-performing creative is usually creator content that has already proved itself organically rather than studio-produced brand assets, and success is measured against GMV rather than site conversions. Running TikTok Shop ads with a Meta playbook is the most common reason accounts underperform.
Spark Ads let you put paid budget behind an existing organic TikTok post, including creator videos posted from their own accounts. Because the video keeps its original engagement and creator credibility, Spark Ads typically outperform standard in-feed ads for TikTok Shop.
Start small and let the data decide. Paid works best once there is organic and creator content proving which products and hooks convert, so early spend should follow evidence rather than lead it. BeaSocial typically introduces paid in month one to three depending on the package, scaling only behind proven creative.
Yes. LIVE ads drive concurrent viewers into an active broadcast, which lifts both sales during the session and how far the stream travels algorithmically. It is one of the highest-return paid levers on TikTok Shop and it is built into our LIVE programmes.
Moments that mattered.
Bound
[783 Items Sold in 10 Days]
NutraTea
[12x Revenue Growth in 5 Months]
SXC Glo
[£35K+ Monthly GMV in 30 Days]
Ready to create your
tiktok paid media moment?
Book a call and let's build a bespoke strategy for your brand.