Case Study — TikTok Shop Launch
Proper Snacks
300+ Creators
How we launched the UK's biggest snack brand onto TikTok Shop — selling out in the first month with 600+ orders, half a million views in 2 weeks, and a 4.9-star rating. Now scaling on retainer.
600+
Orders
Sold out in the first month
500K+
Views
In the first 2 weeks
4.9/5
Rating
Customer satisfaction
#1
F&B Launch
Most exciting on TikTok Shop
The Content
Snack culture meets
social commerce.
From affiliate creator reviews to product unboxings and taste tests, every piece of content was designed to showcase the value, quality, and variety of the UK's most-loved snack brand on TikTok Shop.
@ratedbyjosh
TikTok Creator
@annabelkershaw
TikTok Creator
Creator Content
TikTok Creator
The Goal
Launch the UK's biggest
snack brand onto
TikTok Shop.
Proper Snacks needed to launch their core range onto TikTok Shop — driving mass awareness and instant sales impact. As one of the UK's most recognised snack brands, the bar was high: every touchpoint had to reflect premium quality while hitting the native, creator-first tone that works on the platform.
We were brought in to own the full launch — from listing optimisation and pricing strategy to creator recruitment and content production — with a clear mandate to make Proper Snacks one of the most exciting F&B launches on TikTok Shop.
Our Strategy
Affiliate-led, value-first,
built to sell out.
Targeted Affiliate Network
We activated 50+ micro-creators and affiliates to flood TikTok with authentic product content — taste tests, unboxings, and honest reviews that drove real purchase intent at scale.
Value-Led Listing Strategy
We optimised every listing to lead with value, price, and quantity — choosing a hero bundle specifically designed to give creators the best talking points and offer customers something they can't get elsewhere.
Retainer Scale-Up
After selling out in the first month, we moved to a retainer basis — expanding the range, onboarding new creators, and building an always-on TikTok Shop presence to keep scaling the account.
The Results
Sold out in month one.
Now scaling on retainer.
600+ Orders — Sold Out in Month One
The launch exceeded all expectations — selling out the entire first run and requiring an urgent restock within weeks of going live on TikTok Shop.
500K+ Views in 2 Weeks
Generated half a million views in the first 2 weeks alone, flooding the platform with Proper Snacks content through our affiliate creator network.
4.9 / 5 Star Rating
Customers loved it. A near-perfect rating from the very first orders, proving the product-market fit and the strength of the listing strategy.
One of the Most Exciting F&B Launches
Already recognised as one of the most exciting food & beverage launches on TikTok Shop UK — setting the standard for how major brands enter the platform.
Headline stat
Sold Out
in the first month — now on retainer
Want results like
Proper Snacks?
Book a call and let us launch your brand on TikTok Shop with affiliate creators, optimised listings, and a strategy built to sell.