LIPTON Teas and Infusions appointed BeaSocial as its social commerce agency. We launched the brand onto TikTok Shop in the UK across our full package service, and revenue has grown 5,000% with two complete sell-outs.
Everything handled by BeaSocial
Lipton Ice Tea, the launch proposition on TikTok Shop.
The results
What we run for Lipton, service by service:
01 / Service
Before anything went live, we worked out what to sell, how to package it and what it should cost.
We researched the tea category on TikTok Shop: what people search for, which products already sell and where the price points sit. That led to a bundle-led range, with the three Ice Tea flavours together in one listing and pack sizes as variants.
Category research
Search terms, best sellers and price points across tea.
Bundling
Peach, Raspberry Hibiscus and Citrus Mint in one box.
AOV optimisation
Three pack sizes on one listing to lift basket value.
Imagery
Listing images designed to read on a phone screen.
02 / Service
The brief was to be trading in time for the summer season. We built the shop, set up the product architecture and took the account from a standing start to its first LIVE inside that window.
We also plan the stock and fulfilment, so there is enough on hand when a LIVE or a creator video takes off, and orders go out fast from the UK.
What we set up
03 / Service
The Ice Tea range sold out during the two-hour opening LIVE, the first of two complete sell-outs.
Four things carried it:
04 / Service
We also make the content for Lipton's own TikTok account, using our in-house content creators. They film, present and edit TikTok-native videos for the brand channel, built around the same keywords and offers as the shop.
Your videos have already generated more views and sales than any other content we have used.
The Lipton team05 / Service
Creators from our community have made more than 2,000 videos for Lipton. To keep them posting, we run timed contests inside the affiliate community with real prize money against GMV and views.
Each creator gets a clear brief, a featured product list and a deadline, which turns a passive roster into a group actively competing to sell.
06 / Service
TikTok is a search engine. We research the terms the category is actually searched on, then build a keyword bank that runs through the listings, captions, hooks, hashtags and LIVE chat.
That way hundreds of creator videos all push the same ranking signals.
07 / Service
Paid media goes behind what has already sold: GMV Max budget follows the creator videos that convert, not guesses.
Lipton has one partner accountable for the whole channel, reported on revenue, not reach. Work continues across LIVE programming, creator recruitment and paid amplification as the channel scales into Q4.
Growth since launch
5,000%
Revenue growth on TikTok Shop
Product strategy
Shop set-up & fulfilment
LIVE selling
Organic content
Creators & affiliates
TikTok search
Paid media & GMV Max
Reporting & forecasting
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