Case Study — Paid Social & UGC
Mind Provision
How we built a high-performing UGC content pipeline to drive revenue through paid social ads at scale — positioning Mind Provision's supplement range across wellness, fitness and lifestyle audiences with a 3.5x average ROAS.
3.5x
Avg. ROAS
Across paid social channels
UGC
Content Library
Built for paid performance
Paid
Social Optimised
Every asset ad-ready
Scale
Ad Creative
Continuous testing & iteration
The Content
Creator-led content meets
paid performance.
From vox pop street interviews to product-focused creator videos, every piece of content was designed to stop the scroll and drive revenue through paid social ads for Mind Provision's supplement range.
Vox Pop
UGC Creator
Product Content
UGC Creator
The Goal
Build a UGC content
pipeline for
paid social at scale.
Mind Provision needed a high-performing UGC content pipeline to fuel their paid social strategy — driving revenue across wellness, fitness and lifestyle audiences. Every asset had to be built for thumb-stopping performance with clear product storytelling.
We were brought in to create a scalable bank of UGC creative — from vox pop street interviews to product-focused creator videos — with every piece designed to perform as a paid ad across Meta and TikTok.
Our Strategy
UGC-led, performance-first,
built to convert.
UGC Content Pipeline
We created a library of high-quality UGC assets — from vox pop street interviews to product-focused creator videos — every piece designed to perform as a paid ad with thumb-stopping attention and clear product storytelling.
Paid Social Optimisation
Each piece of content was built specifically for paid social performance — leading with relatable hooks, clear product benefits, and strong calls to action. Assets were tested and iterated across Meta and TikTok ads.
Scalable Creative Bank
We delivered a continuous pipeline of fresh UGC creative, giving Mind Provision a scalable bank of assets to test, iterate and deploy — keeping ad fatigue low and performance high.
The Results
3.5x average ROAS.
UGC that converts.
3.5x Average ROAS
Consistently outperformed previous creative across paid channels, proving that creator-led UGC is the most effective ad format for supplement brands on social.
UGC Content Library
Built a comprehensive library of high-quality UGC assets designed for paid social — from street interviews to product demos.
Paid Social Optimised
Every asset crafted for thumb-stopping performance across Meta and TikTok ads with strong hooks and clear CTAs.
Scalable Ad Creative
Continuous pipeline of fresh creative to keep ad fatigue low and performance consistently high.
Headline stat
3.5x ROAS
average across paid social channels
Want results like
Mind Provision?
Book a call and let us build your UGC content pipeline with creator-led ads, paid social optimisation, and a strategy built to convert.