Case Study, Influencer Campaign
Vanish
How we built Vanish UK a strong TikTok presence through 165 pieces of creator content across cleaning, beauty, parenting and lifestyle communities, outperforming CPM targets across a 6-month campaign.
165
Pieces of Content
Across a 6-month campaign
£45
Avg CPM
Outperforming £50 target
5+
Communities
Cleaning, beauty, parenting & more
6
Month Campaign
Sustained creator activation
The Content
Every stain has a story.
Every creator tells it.
From #StainTok to parenting hacks, our creators brought Vanish into the everyday moments where stains actually happen.
Creator 1
TikTok Creator
Creator 2
TikTok Creator
Creator 3
TikTok Creator
Creator 4
TikTok Creator
The Brief
Stain removal meets
TikTok culture.
Vanish UK wanted to build a strong presence on TikTok by launching a mass awareness campaign centred around relatable everyday moments and household challenges.
The goal was to position Vanish as the go-to stain removal solution no matter the situation, from parenting messes and beauty spills to fashion accidents, cleaning hacks and everyday lifestyle moments.
Our Strategy
Multi-community creators,
one powerful campaign.
Multi-Community Creator Mix
We developed a creator-led TikTok campaign designed to tap into multiple content communities including #StainTok, cleaning content, beauty, parenting and lifestyle creators, reaching audiences across every stain scenario.
Authentic, Relatable Scenarios
The content focused on authentic, relatable scenarios that naturally demonstrated the product in use, helping Vanish feel relevant across a wide range of real-life situations and audiences.
Platform-Native at Scale
By working across multiple creator angles and niches, the campaign achieved broad awareness while still feeling native to TikTok culture and trends, 165 pieces of content over 6 months.
The Results
165 pieces of content.
CPM targets smashed.
165 Pieces of Creator Content
Secured 165 pieces of creator content across a 6-month campaign, surpassing the client's initial content delivery expectations.
£45 Average CPM
Achieved an average CPM of £45 per creator, outperforming the £50 target, proving the efficiency of a multi-community creator approach.
Multiple Communities Activated
Successfully activated multiple TikTok content communities including cleaning, beauty, parenting and lifestyle, positioning Vanish across every stain scenario.
TikTok-Native Positioning
Positioned Vanish as the go-to stain removal solution across everyday relatable moments on TikTok, making the brand feel native to the platform.
Headline stat
165
pieces of creator content in 6 months
Want results like
Vanish?
Book a call and let us build a creator campaign that puts your brand at the centre of TikTok culture.