Case Study — Influencer Campaign
Vanish
How we built Vanish UK a strong TikTok presence through 165 pieces of creator content across cleaning, beauty, parenting and lifestyle communities — outperforming CPM targets across a 6-month campaign.
165
Pieces of Content
Across a 6-month campaign
£45
Avg CPM
Outperforming £50 target
5+
Communities
Cleaning, beauty, parenting & more
6
Month Campaign
Sustained creator activation
The Content
Every stain has a story.
Every creator tells it.
From #StainTok to parenting hacks, our creators brought Vanish into the everyday moments where stains actually happen.
Creator 1
TikTok Creator
Creator 2
TikTok Creator
Creator 3
TikTok Creator
Creator 4
TikTok Creator
The Brief
Stain removal meets
TikTok culture.
Vanish UK wanted to build a strong presence on TikTok by launching a mass awareness campaign centred around relatable everyday moments and household challenges.
The goal was to position Vanish as the go-to stain removal solution no matter the situation — from parenting messes and beauty spills to fashion accidents, cleaning hacks and everyday lifestyle moments.
Our Strategy
Multi-community creators,
one powerful campaign.
Multi-Community Creator Mix
We developed a creator-led TikTok campaign designed to tap into multiple content communities including #StainTok, cleaning content, beauty, parenting and lifestyle creators — reaching audiences across every stain scenario.
Authentic, Relatable Scenarios
The content focused on authentic, relatable scenarios that naturally demonstrated the product in use — helping Vanish feel relevant across a wide range of real-life situations and audiences.
Platform-Native at Scale
By working across multiple creator angles and niches, the campaign achieved broad awareness while still feeling native to TikTok culture and trends — 165 pieces of content over 6 months.
The Results
165 pieces of content.
CPM targets smashed.
165 Pieces of Creator Content
Secured 165 pieces of creator content across a 6-month campaign — surpassing the client's initial content delivery expectations.
£45 Average CPM
Achieved an average CPM of £45 per creator, outperforming the £50 target — proving the efficiency of a multi-community creator approach.
Multiple Communities Activated
Successfully activated multiple TikTok content communities including cleaning, beauty, parenting and lifestyle — positioning Vanish across every stain scenario.
TikTok-Native Positioning
Positioned Vanish as the go-to stain removal solution across everyday relatable moments on TikTok — making the brand feel native to the platform.
Headline stat
165
pieces of creator content in 6 months
Want results like
Vanish?
Book a call and let us build a creator campaign that puts your brand at the centre of TikTok culture.