Case Study — Ongoing Retainer
Pukka Tea
50 Creators / Month
We work with Pukka on a long-term retainer across campaigns, live selling and affiliate — building an always-on TikTok Shop presence that creates moments like this one.
£4K
GMV from LIVE
Single session revenue
20K+
LIVE Views
Real-time audience
664K+
Impressions
Total campaign reach
87.8%
New Customers
First-time Pukka buyers
Free Mug
Gifting Incentive
With every purchase
The Content
Built for LIVE.
Powered by wellness.
LIVE Highlights
Pukka Tea
Creator Content
Pukka Tea
The Partnership
Long-term retainer.
Always-on growth.
BeaSocial works with Pukka on a long-term retainer spanning campaigns, live selling and affiliate — building an always-on TikTok Shop presence that drives consistent revenue and new customer acquisition across every key moment in the calendar.
For Mental Health Awareness Month, we created a reactive campaign that positioned tea as part of a calming daily ritual — tapping into seasonal conversation moments on TikTok while driving LIVE engagement and sales through wellness-led storytelling.
Our Strategy
Campaigns, LIVE selling & affiliate
under one roof.
Always-On LIVE Selling
As part of the retainer, we run regular LIVE selling sessions for Pukka on TikTok Shop — with trained hosts, themed set designs and product strategies tailored to seasonal moments and consumer mindset throughout the year.
Campaign & Affiliate Activation
We manage Pukka's affiliate creator network and develop reactive campaigns around key calendar moments. For Mental Health Awareness Month, we introduced exclusive gifting incentives including a free "calm" mug with every purchase.
TikTok-Native Content & Strategy
We create TikTok-native live visuals, wellness messaging and creator-led content designed to emotionally connect with viewers. Every campaign is built around Pukka's brand values and the conversation happening on the platform.
The Results
One LIVE. £4K GMV.
And this is just the start.
£4K GMV from a Single LIVE
The Mental Health Awareness Month LIVE session generated £4,000 in gross merchandise value, driven entirely by wellness-led storytelling and exclusive incentives.
87.8% New Customers
Nearly 9 out of 10 customers were completely new to Pukka — demonstrating the power of TikTok Shop LIVE to drive new customer acquisition at scale.
20K+ LIVE Views & 664K+ Impressions
The LIVE session drove over 20,000 real-time views and 664,000+ total impressions across the campaign window.
Ongoing Retainer, Consistent Results
The Mental Health Awareness Month LIVE is one example of the moments we create for Pukka on an ongoing basis — spanning campaigns, live selling and affiliate across every key calendar moment.
Headline stat
87.8%
of customers were completely new to the brand
Want results like
Pukka?
Book a call and let us create your breakthrough LIVE selling moment on TikTok Shop.