Case Study, Ongoing Retainer
Pukka Tea
50 Creators / Month
We work with Pukka on a long-term retainer across campaigns, live selling and affiliate, building an always-on TikTok Shop presence that creates moments like this one.
£4K
GMV from LIVE
Single session revenue
20K+
LIVE Views
Real-time audience
664K+
Impressions
Total campaign reach
87.8%
New Customers
First-time Pukka buyers
Free Mug
Gifting Incentive
With every purchase
The Content
Built for LIVE.
Powered by wellness.
LIVE Highlights
Pukka Tea
Creator Content
Pukka Tea
The Partnership
Long-term retainer.
Always-on growth.
BeaSocial works with Pukka on a long-term retainer spanning campaigns, live selling and affiliate, building an always-on TikTok Shop presence that drives consistent revenue and new customer acquisition across every key moment in the calendar.
For Mental Health Awareness Month, we created a reactive campaign that positioned tea as part of a calming daily ritual, tapping into seasonal conversation moments on TikTok while driving LIVE engagement and sales through wellness-led storytelling.
Our Strategy
Campaigns, LIVE selling & affiliate
under one roof.
Always-On LIVE Selling
As part of the retainer, we run regular LIVE selling sessions for Pukka on TikTok Shop, with trained hosts, themed set designs and product strategies tailored to seasonal moments and consumer mindset throughout the year.
Campaign & Affiliate Activation
We manage Pukka's affiliate creator network and develop reactive campaigns around key calendar moments. For Mental Health Awareness Month, we introduced exclusive gifting incentives including a free "calm" mug with every purchase.
TikTok-Native Content & Strategy
We create TikTok-native live visuals, wellness messaging and creator-led content designed to emotionally connect with viewers. Every campaign is built around Pukka's brand values and the conversation happening on the platform.
The Results
One LIVE. £4K GMV.
And this is just the start.
£4K GMV from a Single LIVE
The Mental Health Awareness Month LIVE session generated £4,000 in gross merchandise value, driven entirely by wellness-led storytelling and exclusive incentives.
87.8% New Customers
Nearly 9 out of 10 customers were completely new to Pukka, demonstrating the power of TikTok Shop LIVE to drive new customer acquisition at scale.
20K+ LIVE Views & 664K+ Impressions
The LIVE session drove over 20,000 real-time views and 664,000+ total impressions across the campaign window.
Ongoing Retainer, Consistent Results
The Mental Health Awareness Month LIVE is one example of the moments we create for Pukka on an ongoing basis, spanning campaigns, live selling and affiliate across every key calendar moment.
Headline stat
87.8%
of customers were completely new to the brand
Want results like
Pukka?
Book a call and let us create your breakthrough LIVE selling moment on TikTok Shop.