Case Study — Organic Social Content
New Era Events
How we positioned New Era as a personable, highly experienced events company through founder-led content — showcasing the people behind the brand with behind-the-scenes storytelling designed to drive engagement, visibility and future client enquiries.
Founder
Led Content
Personality-driven storytelling
BTS
Event Footage
Real event coverage
Social
First Strategy
Built for engagement
Summer
Season Ready
Content bank created
The Content
Founder-led stories meet
behind-the-scenes access.
From relaxed team interviews to live event coverage, every piece of content was designed to showcase the personalities, expertise and energy behind New Era Events.
Success Story
Founder-Led Content
The Goal
Position New Era as
approachable experts in
the events industry.
New Era Events needed to build their social presence from the ground up — creating content that showcased the team's personality, experience and passion for delivering standout events across a wide range of venues and formats.
We were brought in to develop a founder-led content strategy combining relaxed interview-style content with real behind-the-scenes event footage — designed to humanise the brand, drive engagement and generate future client enquiries ahead of the summer events season.
Our Strategy
Personality-driven, value-led,
built for engagement.
Founder-Led Content
We developed a social-first content series combining relaxed team interview content with behind-the-scenes footage captured at live events — showcasing the personalities behind New Era.
Behind-the-Scenes Storytelling
The content highlighted the complexity, organisation and problem-solving involved in delivering successful events across a wide range of venues and formats — educational 'what event managers actually do' style content.
Social-First Distribution
Value-led storytelling designed to position New Era as approachable experts within the events industry — built to drive engagement, visibility and future client enquiries ahead of the summer events season.
The Results
Brand humanised.
Summer season ready.
Founder-Led Content
Humanised the New Era brand through personality-led storytelling, showcasing the team behind the business.
BTS Event Footage
Captured real behind-the-scenes event setup and delivery footage, giving audiences an insider look.
Social-First Strategy
Created a reusable bank of social-first content ahead of the summer season.
Industry Positioning
Positioned New Era as approachable, experienced and versatile within the events industry.
Headline stat
Summer Ready
Content bank created for the season ahead
Want results like
New Era Events?
Book a call and let us build your brand with founder-led content, behind-the-scenes storytelling, and a social strategy built to engage.