Case Study — TikTok Shop Growth
Let's Replay
1,000 Total Creators
How we helped Let's Replay scale to over 80,000 followers and expand into a Gen Z audience by positioning their games as the perfect product for university students and Freshers Week.
80K+
Followers
Scaled to over 80,000
40%
Gen Z Growth
Increase in Gen Z followers
230%
GMV Growth
In just 60 days
2.5M+
Views
Top-performing creator content
The Content
Student nights in.
Freshers Week culture.
Our creators brought Let's Replay into the everyday moments of university life — from pre-drinks and flat parties to game nights and student socials.
Creator 1
TikTok Creator
Creator 2
TikTok Creator
Creator 3
TikTok Creator
Creator 4
TikTok Creator
The Goal
Freshers Week meets
TikTok Shop.
Let's Replay wanted to expand into a Gen Z audience by positioning their games as the perfect product for university students and Freshers Week.
The goal was to turn Freshers Week into a social commerce moment for the brand — making Let's Replay a must-have game for university life and student socials, while scaling the account to over 80,000 followers.
Our Strategy
Student culture, creator content,
LIVE selling series.
Student-Focused LIVE Selling
We built a TikTok Shop campaign centred around "student nights in" and Freshers Week culture, featuring a themed student-focused LIVE selling series designed to convert in real-time.
Gen Z Creator Partnerships
We partnered with Gen Z and student creators to produce content tailored to university humour, flat parties and pre-drinks — making the brand feel native to student life on TikTok.
Short-Form Content at Scale
We increased short-form content output designed for TikTok discovery, flooding the platform with relatable, trend-driven content that drove massive awareness and follower growth.
The Results
80K+ followers. 230% GMV growth.
Freshers Week owned.
80K+ Followers
Helped scale Let's Replay to over 80,000 followers on TikTok — building a highly engaged Gen Z community around student culture and game nights.
230% GMV Growth in 60 Days
GMV growth up 230% in just 60 days, driven by student-focused LIVE selling, creator partnerships and short-form content designed for TikTok discovery.
40% Increase in Gen Z Followers
Successfully expanded into the Gen Z audience with a 40% increase in Gen Z followers — positioning Let's Replay as the go-to game for university students.
2.5M+ Views from Creator Content
Top-performing creator content generated over 2.5 million views, flooding TikTok with relatable, trend-driven content that made the brand unmissable.
Headline stat
80K+
followers scaled from scratch
Want results like
Let's Replay?
Book a call and let us build a TikTok Shop strategy that puts your brand at the centre of culture.