Case Study — Influencer Campaign
Leonardo Hotels
How we used macro creators to position Leonardo Hotels across business, events, family and city break audiences — achieving engagement rates 14.5% above industry benchmarks.
14.5%
Above Benchmarks
Average engagement rate vs industry
81.9%
Top Creator ER
Above industry averages
6
Macro Creators
Lifestyle & travel influencers
Best
Performing Content
Across Leonardo Hotels' socials
4+
Audience Segments
Business, events, family, city breaks
The Content
Real stays. Real stories.
Real engagement.
Each creator brought their own audience and perspective — producing authentic lifestyle content that resonated across every travel segment.
Tinea Taylor
Macro Creator
Jules
Macro Creator
Jade
Macro Creator
Imani
Macro Creator
Brogan
Macro Creator
The Brief
One hotel brand.
Every travel moment.
Leonardo Hotels wanted to create a creator-led campaign that positioned the hotels as the perfect destination for business travel, events, city breaks and family stays.
The goal was to tap into multiple travel audiences through relatable, lifestyle-led content across TikTok and social media — showing real experiences, not polished hotel ads.
Our Strategy
Macro creators, multiple audiences,
one campaign.
Multi-Audience Creator Mix
We selected a mix of 6 macro creators — each representing a different travel use case. Business travellers, event-goers, families and weekend city breakers, all telling their own Leonardo Hotels story.
Lifestyle-First Content
The content focused on real travel experiences, not scripted hotel tours. Creators produced platform-native content designed to feel authentic, engaging and socially shareable — highlighting the hotel experience in a lifestyle-first way.
Cross-Platform Distribution
Content was designed for TikTok and social media from the start — each piece tailored to the platform it lived on, maximising reach and engagement across Leonardo Hotels' target audience segments.
The Results
14.5% above benchmarks.
Best-performing content.
14.5% Above Industry Benchmarks
Achieved average engagement rates 14.5% above industry benchmarks across all 6 macro influencers — proving the power of authentic, lifestyle-led creator content.
81.9% Above Average (Top Creator)
One creator delivered engagement rates 81.9% above industry averages — setting a new benchmark for Leonardo Hotels' influencer partnerships.
Best-Performing Social Content
The campaign generated some of the best-performing content across Leonardo Hotels' social channels, outperforming their existing content library.
Multi-Audience Positioning
Successfully positioned Leonardo Hotels across business, events and family travel audiences through creator-led storytelling — reaching segments traditional advertising misses.
Headline stat
81.9%
above industry averages from top-performing creator
Want results like
Leonardo Hotels?
Book a call and let us build a creator campaign that positions your brand across every audience that matters.