Case Study — Influencer Campaign
Drest
How we created a TikTok-native campaign for Drest focused on driving app downloads by tapping into Gen Z fashion and gaming audiences through creator-led storytelling.
35.8%
Engagement Rate
Top-performing creator content
132K+
Views
Single creator video
900+
Comments
Across the campaign
Gen Z
Audience Reached
Fashion & gaming audiences
3
Platforms
TikTok, YouTube, Instagram
The Content
Fashion meets TikTok.
Powered by creators.
Our creators brought Drest to life through styling content that felt native to the platform — driving real engagement and app interest.
Creator 1
Fashion Creator
Creator 2
Fashion Creator
The Brief
A fashion gaming app.
A TikTok moment.
Drest is a luxury fashion styling game that lets users style digital avatars with real designer pieces. They came to BeaSocial to create a TikTok-native campaign focused on driving app downloads by tapping into female gamers, fashion lovers and Gen Z audiences.
The goal was clear: position Drest within Gen Z fashion and styling conversations on TikTok through authentic creator content — not traditional app advertising.
Our Strategy
Creator-led, platform-native,
cross-platform reach.
Fashion & Styling Creators
We developed a UK influencer campaign focused on fashion, styling and lifestyle creators whose audiences aligned with Gen Z female consumers — the exact demographic Drest needed to reach.
TikTok-Native Content
The content was designed to feel organic to TikTok — creators showcased the app through outfit styling, fashion inspiration and "get ready with me" style content rather than traditional app advertising.
Cross-Platform Amplification
Alongside TikTok, we leveraged cross-platform amplification through creators' YouTube and Instagram audiences to maximise reach and engagement around the campaign.
The Results
35.8% engagement rate.
Gen Z, activated.
35.8% Engagement Rate
Delivered high-performing creator content with engagement rates reaching 35.8% — proving the power of TikTok-native fashion content over traditional app advertising.
132K+ Views from a Single Video
One creator video alone generated over 132,000 views, driving significant awareness for Drest among Gen Z fashion audiences.
900+ Audience Comments
The campaign achieved over 900 audience comments — a strong signal of genuine interest and conversation around the Drest app.
Gen Z Fashion Positioning
Successfully positioned Drest within Gen Z fashion and styling conversations on TikTok, proving TikTok-native creator formats drove the strongest shares, saves and engagement.
Headline stat
35.8%
engagement rate from top-performing creator
Want results like
Drest?
Book a call and let us build a creator campaign that drives real engagement and app downloads.