Case Study — TikTok Shop & Live Selling
Craft Buddy
How we helped Craft Buddy scale their live selling to over £100K in revenue, making them the #1 toy brand on TikTok Shop UK through LIVE selling and organic creator content.
£100K+
Live Revenue
Scaled from £0
#1
Toy Brand
TikTok Shop UK by revenue
17M+
Views
Shop and product views
6x
Follower Growth
In under 6 months
The Content
LIVE selling meets
Harry Potter magic.
From themed LIVE streams to organic TikTok content, every piece was designed to build hype and drive TikTok Shop conversions.
Creator 1
TikTok Creator
Creator 2
TikTok Creator
Creator 3
TikTok Creator
Creator 4
TikTok Creator
TikTok LIVE Selling
Disney Crystal Art Flash Sale
Client Testimonial
Over $100,000 GMV from LIVE selling
The Brief
A Harry Potter launch.
A TikTok Shop takeover.
Craft Buddy, the craft and creativity brand, came to BeaSocial to create a major launch moment around their Harry Potter Sticker Album collection on TikTok Shop — driving mass awareness through LIVE selling and turning the launch into a community-led shopping moment.
The goal was to scale their TikTok Shop revenue, grow their audience, and position Craft Buddy as the #1 toy brand on TikTok Shop UK through a combination of live selling, organic content, and TikTok Shop management.
Our Strategy
LIVE selling, organic hype,
community-powered growth.
Themed TikTok Shop LIVE Streams
We created themed Harry Potter LIVE streams on TikTok Shop featuring audience quizzes, product reveals, and collector-focused moments — turning each stream into an interactive shopping experience that drove real-time conversions.
Organic TikTok Content
Alongside the LIVE strategy, we produced TikTok-native organic content designed to build hype around the Harry Potter collection — driving awareness, community engagement and product discovery ahead of and during the launch window.
TikTok Shop Management
We managed the full TikTok Shop operation — from product listings and pricing strategy to shop optimisation and promotional mechanics — ensuring every touchpoint was optimised for conversion and growth.
The Results
#1 toy brand on TikTok Shop UK.
6x growth in 6 months.
£0 to £100K+ Live Revenue
Scaled Craft Buddy's live selling revenue from £0 to over £100K — driven by LIVE selling, organic content and full TikTok Shop management.
#1 Toy Brand on TikTok Shop UK
Craft Buddy became the #1 toy brand on TikTok Shop UK by revenue — outperforming major toy brands through a creator-led, LIVE-first strategy.
17M+ Shop & Product Views
The campaign generated over 17 million shop and product views across TikTok Shop, driving massive awareness and product discovery.
6x Follower Growth
Grew Craft Buddy's TikTok following by 6x in under 6 months — building a loyal community of collectors and craft enthusiasts.
Headline stat
#1
toy brand on TikTok Shop UK by revenue
Want results like
Craft Buddy?
Book a call and let us scale your TikTok Shop with LIVE selling and creator-led content.