Case Study — TikTok Shop Launch
Aqualona
How we launched Aqualona's family toilet seat range on TikTok and transformed the brand from a traditional B2B household brand into a culturally relevant, Gen Z-friendly brand — achieving a 102% increase in TikTok Shop sales within 6 months.
102%
Sales Increase
TikTok Shop in 6 months
100+
Monthly Affiliates
Mass awareness campaigns
300K+
Views
In the first 4 months
£100/day
Paid Ads
Supporting TikTok Shop growth
The Content
Bathroom essentials meet
social commerce.
From creator-led family content to product demonstrations and bathroom transformations, every piece of content was designed to make Aqualona's family toilet seat range feel native to TikTok and relevant to younger audiences.
Creator Content
TikTok Creator
Product Demo
TikTok Creator
The Goal
Transform a traditional
B2B brand into a
TikTok sensation.
Aqualona, one of the UK's largest bathroom brands, needed to launch their family toilet seat range on TikTok Shop — repositioning from a traditional B2B household brand into a culturally relevant, Gen Z-friendly brand that could drive direct-to-consumer sales at scale.
We were brought in to own the full TikTok launch — from content strategy and creator recruitment to affiliate activation and paid ads — with a clear mandate to make Aqualona a standout brand on the platform.
Our Strategy
TikTok-native, multi-channel,
built to scale.
TikTok-Native Content Strategy
We developed a full TikTok launch strategy focused on making the product feel native to TikTok and relevant to younger audiences and families. Content focused on relatable family moments, home organisation, bathroom transformations and product demonstrations designed to drive engagement and product discovery.
Multi-Channel Ecosystem
The campaign combined organic content, affiliate marketing, paid ads and LIVE selling to build momentum across multiple touchpoints. We activated a large network of micro affiliates to generate consistent awareness and create a high volume of TikTok-native content around the launch.
Paid Ads & Scale
Alongside organic and affiliate activity, we scaled paid ads to £100/day supporting TikTok Shop growth — driving consistent traffic and conversions while the organic and affiliate content built long-term brand awareness.
The Results
102% sales increase.
Brand transformed.
102% Sales Increase
Achieved a 102% increase in TikTok Shop sales within 6 months of the full launch — proving the power of a combined organic, affiliate and paid approach.
100+ Monthly Affiliates
Activated over 100 monthly micro affiliates for mass awareness campaigns, creating a constant stream of authentic product content across TikTok.
300,000+ Views
Generated over 300,000 views within the first 4 months, driving mass product discovery and brand awareness across TikTok.
Brand Repositioning
Successfully repositioned Aqualona from a traditional B2B household brand into a more culturally relevant, social-first brand through TikTok content and creators.
Headline stat
102%
sales increase in 6 months
Want results like
Aqualona?
Book a call and let us launch your brand on TikTok Shop with creators, affiliates, paid ads, and a strategy built to scale.